A Framework for Marketing Management 4th edition

ISBN:0136026605

ISBN13:9780136026600

Publisher:Prentice Hall

Authors:Kevin Lane Keller, Philip Kotler, Phil Kotler, Kevin Keller

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A Framework for Marketing Management Description

A Framework for Marketing Management 4 Edition Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
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